Apart from the media product itself we had to find ways to reach our target audience. Since a person spends on average 18 minutes on Facebook per day we felt creating a page here would be an easy way to reach out to our audience. We also created a website to attract audiences where we would post backstage footage and teasers to get our audience excited about the up and coming movie, as well as giving them extra information about the upcoming film.We would also post interviews with cast members to attract inherited audiences.
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